Gone are the days when online branding was limited to companies alone. Today around 40% of the world’s population has an internet connection and this figure is growing every day. In 1995, it was less than 1%, so it is now not a question of whether you have an online brand but whether you choose to develop yours to your advantage. Here at TwoScots, we know how important it is to make a great first impression online.

The first thing a recruiter will do is to search your name, so you need to really think about what you want us to see.


Firstly create a LinkedIn profile. Undoubtedly LinkedIn is an important social network for professionals in 2015.  It is often the first port of call for recruiters so make sure yours is detailed, up to date and highlights the best of your experience.

LinkedIn can also be an excellent tool in building long lasting connections with people in your industry, keep ahead of industry news, share relevant content to peers and get involved in discussions. All great ways of raising your profile online.

If you want to take this a step further, having a personal website featuring your resume could be an extremely good way of pushing you up the Google search rankings and ensuring you stand out from the crowd.

Next up, think about your social media profiles. Be strategic and use these to your advantage. Twitter is a beneficial way of sharing news relevant to your industry and your opinions. Make sure your posts don’t stray into the unsuitable and always ensure that content is in line with your brand. Quality content can position you as credible and knowledgeable in your area and ultimately hireable. Remember that everything you post online adds to your personal brand.

Unless you want to post relevant content on your Facebook profile, keep this private. Personal information is best kept for your friends and won’t help you in a professional capacity in any way. The last thing a potential boss wants to see is your latest holiday pics, what you had for dinner or a recent night out.

Budding writers might also want to think about starting a blog focusing on their line of industry.

Blogs can be excellent platforms in which to show off your knowledge of a subject, reach out to new connections and gain traction as a thought leader in your field.


Done well, all of these tactics can make you extremely visible online and more importantly a desirable candidate for a role. Cultivating your online brand is most likely one of the most significant things you can do for your career and although this can’t add towards the interpersonal skills, such as personality and communication, that we as recruiters prize, it can be an excellent start in getting yourself noticed in the first place.