It’s no secret that social media rules society now. It’s also no secret that it takes just a few strategic
clicks and scrolls to browse through someone’s 2010 Europe Trip! When job hunting, this fact
should be at the forefront of your mind. The reality is, when your potential employer reads your
name on your application, they can discern more information from Google than your perfectly
structured cover letter. So that ‘untag from post’ button shouldn’t go amiss! In the words of Warren
Buffet, ‘it takes 20 years to build a reputation, and five minutes to ruin it.’

FIRST, CLEAN THE DIGITAL DIRT. Facebook, Instagram, Twitter, Snapchat, anything personal –
set it to private. Ensure that anything visible is appropriate, i.e. your profile picture. Regularly check
your profiles from an outsider’s view to see how much of your life you’re sharing to the world,
because it could very well be the difference between a callback!

THEN, CREATE POSITIVE CONTENT. Nowadays, it’s not enough to simply just hide your private
life. To set yourself apart, you want to paint a great online presence of yourself. If potential
employers are looking for information on you… provide them with some inspiring stuff! LinkedIn is
an ideal platform to do this. As a professional social network, you should utilise it to your best
advantage. Our 5 top tips for doing this are:

1. Invest time to complete your profile: Fill in ALL the blanks, so employers don’t have to. A little bit
of time to create a considered profile, can potentially go a very long way. Don’t forget to keep it up
to date too!

2. Avoid buzzwords: ‘Strategic, analytical, creative’. Use that ‘attention to detail’ to workaround
what everyone else is saying, what LinkedIn is suggesting you say, and think of some of your own
things to say!

3. Treat it like your resume: This is your chance to showcase your skills and experience, presented
in an easily digestible and immediately accessible way.

4. Inject personality: It’s YOUR profile. Make it sound as such. Try not to be default, and definitely
avoid any copy/paste jobs.

5. Connect: Open all the doors and windows! Create your network through LinkedIn, to extend your
reach and stay in touch with past professional connections.

Stay vigilant, relevant, and up-to-date online by following our tips, and you’ll be landing interviews
faster than you can say ‘what are you lurking at!?’.